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AI · AI Lead Scoring

Call the leads most likely to buy, first

KztOne scores every lead from 0 to 100 using signals in your own data: source, message content, engagement, company profile and what converted before. Each score comes with its reasons.

Included in
Growth and above
Status
Available now
Module
AI
Trial
Included in the 7-day trial
Illustration of the KztOne Command Center: key numbers, items needing attention and the AI assistant

Signals from your data

Source and campaign, how quickly the lead responded, whether they asked about price or delivery, the size of the company, and how similar leads converted in your workspace.

  • Source and campaign quality
  • Engagement on WhatsApp and email
  • Enquiry content analysis
  • Similarity to past won leads

Reasons, not a black box

Every score lists the three strongest reasons in plain language, for example 'asked for a quotation within 10 minutes' or 'source: referral, 60% historical conversion'.

  • Top reasons shown on the lead
  • Scores refresh as activity happens
  • Override with a note when you disagree

Used by automations

Workflows can route hot leads to senior reps, trigger instant WhatsApp follow-up for high scores, and nurture low scores by email.

  • Routing by score
  • Follow-up intensity by score
  • Score bands in segments

What you get

Better use of selling time
Reps start with the leads that matter.
Trust
Reasons let sales agree or disagree with the score.
Compounding
Scores improve as your conversion history grows.

Questions

How much history do I need?
Scoring works from day one using enquiry content and source, and improves as won and lost outcomes accumulate. Around 50 closed leads gives noticeably better results.
Does scoring use AI credits?
Yes, a small amount per scored lead. You can limit scoring to specific sources or turn it off.
Can I score existing leads?
Yes. Run scoring on your current open leads from the leads list.
Which KztOne plan includes ai lead scoring?
AI Lead Scoring is included in the Growth plan and above. Every new workspace gets a 7-day trial of the full platform, so you can try it before choosing a plan.

See it with your own data

Create a workspace, import your records and try every feature free for 7 days.